The Reason to Stage - Stats

Clients who are sellers often ask Realtors “Do I *have* to stage?” And agents often encourage these clients to make the investment by allaying their fears that they’ll see an uptick in profit on their home sale. There’s great supporting information to back them up, actually.

Here are some stats you can share with clients and other Realtors:

• According to the National Association of Realtors, 82% of buyers’ agents said that homes that were staged helped their clients to envision the property they were touring as their home.

• NAR also cited that more than ¼ of buyers are willing to forgive and overlook faults of a house if it’s staged.

• Professional photos are a key reason to stage. 99% of all millennial home shoppers (that’s mostly all of them!) begin their home search online. Staged homes photograph well and give buyers an idea of what a home can be when they are looking at sites like Zillow, Redfin, and brokerage sites.

• The average investment of staging is about 1% of the sales price nationally. What was the ROI on these expenditures? About 75% of sellers reaped the reward of a 5 to 15% return on investment above asking price. (source: Real Estate Staging Association)

• The International Association of Home Staging purported that homes which are staged sell 3 to 30 times faster than their unstaged counterparts.

• And lastly, price reductions can be costly and are often unnecessary. The average price correction was 5 to 20 times more than what staging would have cost the seller in the first place.